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#	Item
11	T HEORY OF C OMPUTING, Volume), pp. 95–119 www.theoryofcomputing.org S PECIAL ISSUE IN HONOR OF R AJEEV M OTWANI Revenue Submodularity Add to Reading List Source URL: theoryofcomputing.org Language: English - Date: 2014-11-14 13:01:36 Matroid theory Mechanism design Game theory Auction theory Matroid Submodular set function Vickrey auction Uniform matroid Bayesian-optimal mechanism VickreyClarkeGroves auction Sponsored search auction VickreyClarkeGroves mechanism
12	Simplicity-Expressiveness Tradeoffs in Mechanism Design † ∗ Felix Fischer Add to Reading List Source URL: paulduetting.com Language: English - Date: 2012-10-30 16:18:44 Game theory Mechanism design Auction theory Auctions VickreyClarkeGroves mechanism Vickrey auction Strategyproofness VickreyClarkeGroves auction Sponsored search auction Nash equilibrium
13	CS364A: Algorithmic Game Theory Lecture #3: Myerson’s Lemma∗ Tim Roughgarden† September 30, Add to Reading List Source URL: theory.stanford.edu Language: English - Date: 2013-10-07 12:24:11 Auction theory Auctions Game theory Vickrey auction Mechanism design Auction Bidding Sponsored search auction Inverse trigonometric functions Revenue equivalence Linkage principle
14	Algorithmic Game Theory Summer 2015, Week 6 Truthful Single-Parameter Mechanisms ETH Z¨ Add to Reading List Source URL: www.cadmo.ethz.ch Language: English - Date: 2016-01-25 09:13:39 Mechanism design Game theory Auction theory Vickrey auction VickreyClarkeGroves auction VickreyClarkeGroves mechanism Single-parameter utility Sponsored search auction Revenue equivalence
15	CS364A: Algorithmic Game Theory Lecture #6: Simple Near-Optimal Auctions∗ Tim Roughgarden† October 9, Add to Reading List Source URL: theory.stanford.edu Language: English - Date: 2015-09-22 16:30:12 Mechanism design Auction theory Game theory Auctions Vickrey auction Sampling Auction Sponsored search auction Virtual valuation Random-sampling mechanism Prior-independent mechanism
16	Symposium on Theoretical Aspects of Computer Science year (city), pp. numbers www.stacs-conf.org SPONSORED SEARCH, MARKET EQUILIBRIA, AND THE HUNGARIAN METHOD 1 Add to Reading List Source URL: paulduetting.com Language: English - Date: 2013-02-20 09:01:53 Vickrey–Clarke–Groves auction Auctioneering Game theory Mechanism design
17	Equilibrium Bids in Sponsored Search Auctions: Theory and Evidence∗ Tilman B¨orgers† Ingemar Cox‡ Add to Reading List Source URL: econ.lse.ac.uk Language: English - Date: 2010-04-28 05:41:49 Commerce Game theory Vickrey auction Pay per click Auction Generalized second-price auction All-pay auction Auction theory Auctioneering Business
18	To Score or Not to Score? Structural Estimation of Sponsored Search Auctions Yu-Wei Hsieh∗ USC Matthew Shum† Add to Reading List Source URL: www.colorado.edu Language: English - Date: 2014-11-07 09:47:53 Commerce Game theory Generalized second-price auction Vickrey auction Auction Taobao Pay per click Price mechanism Auction theory Business Auctioneering
19	携手并进 - 2007年6月号《金融与发展》 Add to Reading List Source URL: www.imf.org Language: English - Date: 2007-12-04 16:22:02 Special somatic afferent Compiler construction Static single assignment form Sponsored search auction
20	Keyword Management Costs and “Broad Match” in Sponsored Search Advertising Wilfred Amaldoss [removed] Duke University Add to Reading List Source URL: groups.haas.berkeley.edu Language: English - Date: 2014-07-14 03:41:02 Internet Pay per click Search advertising AdWords Quality Score Keyword advertising Search engine marketing Advertising Auction Internet marketing Business Marketing

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